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What’s the secret to social media? Brand experts on how businesses can benefit

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US burger chain Wendy’s has seen an 80% increase in its Twitter followers in the past year thanks to a change in approach to its social media – being snarky to customers and bashing competitors. Sky’s Ian King asks international brand expert Rita Clifton, and digital editor at the ‘I,’ Felicity Morse whether this approach can boost a company’s sales.

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